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The Margin Squeeze Is Here – And Cutting Your Way Out Won't Work
From Nvidia to Nike, companies are discovering that revenue growth masks a profitability problem that can't be solved by layoffs alone
 • Data, Tech & Tools
The Price of Intelligence Is Falling. The Bill Keeps Rising.
AI tokens are getting cheaper by the month – but that's not saving anyone money, and it's definitely not making OpenAI profitable
 • Data, Tech & Tools
The Pitch Has Changed: How AI Is Rewriting Agency New Business
From simulated founder interviews to predictive creative testing, the agencies winning accounts are the ones that show up with tools their competitors…
 • Data, Tech & Tools
What Happens to Cities When Nobody Needs to Park?
Robotaxis are expanding faster than predicted—and the urban economics implications go far beyond transportation
 • Data, Tech & Tools
When the Chatbot Becomes the Checkout Counter: AI Commerce Is Here Faster Than Anyone Expected
From ChatGPT's Shopify integration to Walmart's AI catalog, the distance between product discovery and purchase just collapsed—and brands have weeks…
 • Data, Tech & Tools
The Miserable Spender: Why Consumer Feelings and Consumer Wallets Have Parted Ways
The economy's most confusing signal has advertisers and retailers rethinking everything they know about measuring demand
 • Data, Tech & Tools
The Online Video Mistake Everyone's Making
Why pulling back from OLV means breaking your funnel—not fixing it
 • Data, Tech & Tools
The Token Trap: Why AI's Favorite Metric Doesn't Mean What You Think
How rising token counts became the new "eyeballs"—and why that should worry investors
 • Data, Tech & Tools
Speaking the Same Language: How Incrementality Is Changing Marketing and Finance Conversations
Moving beyond attribution theater to measurement that CFOs actually trust
 • Data, Tech & Tools
The Quiet Shift: What Amazon's Transparency Gap Tells Us About the DSP Market
Understanding the trade-offs between scale and scrutiny in programmatic advertising
 • Data, Tech & Tools
When Everyone in Programmatic Is Making Less Money
Understanding the tensions reshaping buy-side and sell-side relationships
 • Data, Tech & Tools
Why Your Community Strategy Shouldn't Look Like a Marketing Funnel
How the most effective brands are building belonging instead of optimizing conversions
 • Data, Tech & Tools
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