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Publishers Face a New Reality: When Search Traffic Becomes Optional
How a 27% traffic drop is forcing publishers to rebuild their business models around owned audiences instead of borrowed attention
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Data, Tech & Tools
The Hidden Cost of Cloud Concentration: What Oracle's All-In Bet Tells Us About Infrastructure Risk
Why borrowing $200 billion to serve one unprofitable customer reveals the fragility of modern cloud infrastructure
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Data, Tech & Tools
When The Cloud Isn't Enough
Why in-house AI chip development is becoming a competitive necessity
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Data, Tech & Tools
When Technical Expertise Becomes Infrastructure
Why knowing what to optimize beats knowing how to execute in the age of automated advertising
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Data, Tech & Tools
The Industry That Priced Itself Into Regulation
How pharma's obesity drug pricing strategy triggered government intervention
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Data, Tech & Tools
The $5 Meal That Won't Save McDonald's
Why loyalty programs can't fix broken unit economics
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Data, Tech & Tools
The Most Expensive Lesson in Building vs. Buying
What Volkswagen's pivot in China tells us about innovation in 2025
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Data, Tech & Tools
When Your Biggest Customer Decides Your Prices
How pharma's pricing squeeze will reshape healthcare marketing
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Data, Tech & Tools
The Search Engines You're Not Optimizing For
Why your brand might be invisible to the fastest-growing audience in marketing
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Data, Tech & Tools
The Measurement Problem Nobody Wants to Talk About
How CTV advertising became too big to measure accurately
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Data, Tech & Tools
How AI Agents Are Rewriting the Rules Between Brands and Customers
ChatGPT already drives 20% of Walmart's referral traffic—and the transaction layer hasn't even launched yet
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Data, Tech & Tools
What Sora's 3.8 Million Downloads Tell Us About the Next Phase of Social Media
AI-generated video has arrived as a consumer platform—ready or not, brands need to understand what that means
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Data, Tech & Tools
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