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Why Walmart Just Changed the Adtech Game (And The Trade Desk Should Be Worried)
The retail giant's breakup with its programmatic partner signals a bigger shift: first-party data owners are done sharing the profits
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Data, Tech & Tools
The Real Cost of Building AI: Why Data Infrastructure Beats Model Sophistication
As 90% of code becomes AI-generated, the build vs buy decision isn't about models—it's about who owns your data problems
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Data, Tech & Tools
How Smart Brands Cracked the Privacy-First Code
Zero-party data strategies deliver 2X higher engagement rates while competitors struggle with cookie deprecation
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Data, Tech & Tools
The Receipt Whisperers: How Goldman Sachs Uses Your Grocery Data to Beat Wall Street
When Ice Cream Becomes Economic Intelligence
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Data, Tech & Tools
The Notification Addiction Economy: How Push Alerts Became the New Tobacco
The Dopamine Factory in Your Pocket
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Data, Tech & Tools
Taylor Swift’s The Life of a Showgirl: A Masterclass in Modern Brand Strategy
What Taylor Swift’s latest album rollout teaches marketers about anticipation, cultural relevance, and brand leadership.
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Data, Tech & Tools
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The Subscription Trap: How Dark Patterns Became Advertising's New Arms Race
The Hidden Connection Between Tariffs and Subscriptions
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Data, Tech & Tools
How 316 Million Smartphones Are Reshaping Market Intelligence
The Growing Alternative Data Market
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Data, Tech & Tools
Google Changed Its Mind About Cookies
The ROI Reality Check That Changes Everything
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Data, Tech & Tools
The AI Gold Rush Where Everyone's Digging in the Wrong Place
The Four Things AI Actually Does Better Than Humans
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Data, Tech & Tools
The Silent Automation Wars: How B2B Sectors Are Weaponizing Boring Tech to Win Markets Nobody's Watching
When Legal Review Becomes Your Secret Weapon
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Data, Tech & Tools
Retail's Quiet Disruption: Why Retail Media Networks Are Becoming the Operating Systems of Commerce (And Why Amazon Should Be Worried)
When 10x ROAS Means Nothing
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Data, Tech & Tools
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